How To Design Holiday Packaging For Your Brand
The holiday season is one of the most lucrative times for retail businesses, with many seeing a boost of up to 80%!
If executed correctly, a holiday strategy has the potential to transform businesses and bring a lot of revenue in a short time period, leading to a more profitable brand.
That’s why it’s so crucial to pay attention to every aspect of your holiday offerings and ensure you’re offering customers the best experience possible.
One of the best ways to accomplish this is through well-planned holiday packaging.
It’s an investment that can pay off and help you see a successful holiday season.
Why Holiday Packaging is a Major Asset for Your Brand
It Fulfills an Important Need
First and foremost, holiday boxes and gift packaging serve an important function during this time period.
Consumers are looking for convenient options, ideally ones where they don’t need to do a lot of the wrapping and can potentially be gifted as is.
Brands that simplify the gifting process by offering perks such as holiday packaging are more likely to succeed with customers and stand out from the rest of the competition.
Plus, it takes away the hassle of wrapping presents – and that’s something everyone can get on board with!
It Makes Your Goods More Appealing
We all know that packaging makes a huge difference in the buying experience, which is no different during the holiday season.
A product’s packaging can add to its appeal (or detract from it), and customers use many visual markers when making purchasing decisions.
It Builds Brand Recall
For retail brands to be successful, it is absolutely vital to build lasting relationships with customers.
That can be hard for most of the year as it’s sometimes difficult to differentiate from the competition.
But Christmas and holiday packaging can be great ways to stand out and build meaningful relationships with customers.
Holiday packaging is an opportunity to show how different your product is, really let creativity shine, and make something that customers will always remember.
It’s an easy route towards building brand recall that can significantly impact even after the holidays.
Revisiting your Holiday Budget
Another aspect to consider with holiday packaging is cost. What’s your budget, what are you willing to invest in, and what options give you the best value?
Remember that holiday packaging will need a separate set of funds than your regular packaging and may be more elaborate, so earmark it a bit more than you normally might.
Once you’ve established a per-unit budget, you can start looking at options. More affordable options include simple boxes with designs printed, but others may choose to go for a more customized option that could drive the price up.
Don’t forget about shipping
You can’t really think about cost without considering shipping and how that impacts your budget. Shipping costs can vary during peak seasons, and demand can lead to shipping prices skyrocketing.
In addition, prices have steadily increased across different shipping routes, so mapping out potential options and how that could impact the bottom line is important before carrying out holiday packaging plans.
Looking out for Competition
If you’re not sure where to start with holiday packaging, your first step is to see what others are doing.
Many companies go all out for the holidays, and while you may not be able to reach the same level, it can provide ample inspiration.
For example, companies such as Starbucks are renowned for their holiday packaging, and they make an occasion out of it when their seasonal cup designs are released.
It’s a clever way to capture seasonal attention while also driving up sales through limited-edition drinks.
