8 Amazing Stats You Need To Know About Packaging
Have you ever come across a memorable product that stuck with you because of its packaging? What is the different packaging that makes it eye-catching and memorable?
For many companies, packaging is a cost and an opportunity. Whether you like it or not, your customer’s first interaction with your physical product is through your packaging. It says something about your character, your brand, and your story.
After all, 60-80% of consumers (Forbes) do not return to the same business even if they are happy with the product. Without experience, without the “wow” factor, it’s hard to stand out from your competitors no matter how good your product is. In order for your brand to stay in people’s minds, their journey to your product, starting with the packaging, must be memorable.
For some of you, this is a fact known all over the world. For others, you may doubt the effectiveness of great packaging. No matter which camp you fall into, here are some interesting (and important) statistics about how consumers feel about packaging.
1. 72% of American consumers say their purchasing decision is influenced by the packaging design. (Ipsos)
Great packaging might be the key difference between your product and your competitor’s product. To give you a common example, when you visit your local 7/11, there are a ton of beverages lined up in the fridge, all in competition with each other. How often do you pick a drink out because the bottle or can it came in looked appealing?
2. 61% say they are much more likely to repeat a purchase of a luxury product if it comes in premium packaging. (Dotcom Distribution)
If you‘re selling jewelry, makeup, perfume, and other luxury products, quality and branding is the name of the game. Your customers will be spending more money than usual purchasing your product, so everything about it has to justify the purchase. Premium, beautiful packaging is an easy and impactful way of telling your customers that they made the right purchase and getting them to re-purchase in the future.
3. 35% of consumers report they view unboxing videos. (Dotcom Distribution)
Today, there are thousands of new unboxing videos by YouTube reviewers out there showing off the cool new products that they discovered recently. Whenever a new product from Apple comes out, the internet is lined up with “Apple Product Unboxing” videos. Your brand could be next.
4. 55% of those who watch unboxing videos claim the video convinced them to purchase the product. (Dotcom Distribution)
Unboxing is a vicarious way for customers to experience the feeling of receiving, opening and using the product. Bad packaging would not go unnoticed, but great packaging on the other hand enhances the unboxing experience.
5. 40% of consumers will share an image of your packaging on social media if it was unique or branded. (Dotcom Distribution)
If you went on your Facebook or Instagram feed right now, you would probably see friends or family sharing pictures of a new product that they found or bought recently with the box that it came in. This is the “wow” factor in place, similar to people sharing images of a beautiful sunrise or an awesome landscape.
6. 50% of shoppers will recommend your product if it comes in gift-like or branded packaging. (Dotcom Distribution)
Great packaging in and of itself is a great marketing tool for your brand. People who enjoyed their purchase will naturally recommend it to their friends and family, and word of mouth is a fantastic way of getting your brand name across the market.
7. 67% of American consumers say Paper and cardboard-based packaging makes a product more attractive than other Packaging materials. (Ipsos)
Paper over plastic is no longer just an eco-friendly decision, it is a stylistic design choice that consumers have a preference towards. Anytime you visit your local mall, many amazing alcohol, perfume or makeup brands are encased in creative paper and cardboard-based packaging.
8. 49% of consumers are willing to pay a little more for them. (Ipsos)
Of course, we cannot overlook the eco-friendly advantages of paper and cardboard-based packaging, because at the end of the day, more and more people are trending towards environmental awareness. It’s always a good idea to associate your brand with ecologically aware ideals!
